1/16/2024 0 Comments Small vs big business advertisingThis can actually go one of two ways: On one hand, you have way lower volume than your huge, corporate counterparts, which may allow you to personally connect with customers however, when you’re still small, this strategy could completely overload your employees because you haven’t hired sufficient support personnel just yet. You have the ability, as a smaller company, to make your customers’ experience more personal by adding simple touches, especially through a human connection through your staff. Small businesses have been noticing for a few years now that the foremost aspect where businesses need to beat their competitors is customer service and support.Ĭustomers will drop you like a bad habit if your customer service is lacking, and the large corporations are still catching on to the idea while small businesses & startups have already understood it. We’re taking the article’s point a little out of context, but this trend is 100 percent applicable to the realm of customer service. This is a progressive trend that the article discusses, which is based on the idea that new, disruptive companies are doing something called, “decoupling”, which the author describes as the extraction of the services or products, or certain aspects of the service or product, that the customer really wants from the bundled products that established corporations sell to the consumer. In a very informed article published by the Harvard Business School, they explain that, “The companies (disruptors) spearheading the trend look for opportunities to deliver what is of most value to the consumer while stripping away what’s not, leaving the rest to be delivered by the established player.” Massive companies, like those in the telecom industry, for example, are notorious for providing terrible customer support, and in the tech arena– just a side note–that can be a killer because it’s one of the industries where support is needed most. You can concentrate on the customer experience much more thoughtfully in your business than a larger business can, and that gives you the opportunity to give customers the authenticity that they crave.Ĭustomer Service Can Be Your Most Valuable AssetĮxploring a little further that point regarding a more genuine & authentic customer experience, you can even turn it into your greatest selling point, as most smaller businesses seem to be doing now, as well. Big companies have a much harder time providing that authentic experience, whereas small businesses tend to thrive on it. Service and support are generally faster and more attentive quality control is better because it’s far easier to manage quality with a lower volume of products and the speed and accuracy with which orders are fulfilled is superior to that of big companies for the same reason.Īnother advantage that you have automatically with a small business is that today’s consumers are increasingly looking for a more authentic experience with businesses. With some exceptions, nearly everything about what a small business produces is better than the big ones. If there are multiple businesses who are offering the same product or service within the same general area, then that means there is probably a large enough market to support them all.ĭig in, commit yourself to the task, and use the following strategies to give your small business every advantage that you can. Though it’s not statistically likely that you’re going to be able to jump in and overtake a company like Target in their home court, you can absolutely prosper and even proliferate alongside the well-established heavy hitters. Entering an industry as a business owner where big companies are already operating in the space is a bold prospect and very intimidating.
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